Justin Liao


Justin is a New York based entrepreneur and creative.

Justin is the Head of Business Development of Pulse Labs, a full-service Blockchain accelerator; the Head of Global Business at BlockMedx, an e-prescribing solution and analytics ecosystem tackling the opioid crisis; and a proud member of the Internet Foundation, a trans-Atlantic Non Government Organization dedicated to promoting universal digital rights as a natural extension of human rights and advancing the ethical use of data in commerce.

Justin also serves as an advisor to various decentralized applications, token sales, and crypto funds. As a Human & Organizational Development major from Vanderbilt University, he is most interested in applying complex adaptive system theories to drive more effective and durable change.

In the realm of Media, Justin is currently producing a documentary for Vice Media that explores the wide-spanning socio-technical fallout caused by how technology and privacy have come into conflict, and the rights and expectations consumers should have when technology and privacy clash. It is meant to be a provocative wake-up call for a society caught in the grips of a global information technology takeover.

Justin is most passionate about travel, music, film-making, experience-based businesses, and the blockchain's capacity to improve transparency and address the perennial problem of social mistrust.




Why Tech, Media, & Markets?


‘Give me a lever long enough, and a place to stand, and I will move the earth’ — Archimedes

Justin’s interdisciplinary passions enable him to come to grips with the social, political, business, and technological meaning of the changes taking place in our time. He is intentional in thoughtfully positioning himself at the intersection of Technology, Media, & Capital Markets - the three forms of leverage available in our society (inspired by Naval Ravikant).

Business leverage comes from capital, people, and products with no marginal cost of replication (aka code and media).

Capital: Capital means money. To raise money, apply your specific knowledge, with accountability, and show resulting good judgment.

People: Labor means people working for you. It’s the oldest and most fought-over form of leverage. Labor leverage will impress your parents, but don’t waste your life chasing it.

Products: Code & Media. The Internet has massively broadened the possible space of careers. Most people haven’t figured this out yet.

Why are Capital & People not enough? Because there are two categories of leverage.

Permissioned Leverage: Capital and labor are permissioned forms of leverage. Everyone is chasing capital, but someone has to give it to you. Everyone is trying to lead, but someone has to follow. Easy to defend, hard to break in.

Permissionless Leverage: Product (code and media) are permissionless forms of leverage - the new type that has been made possible only by the democratizing force of the Internet. We can now create software and media that works for us while we sleep.

Entrepreneural Endeavers



Pulse Lab

Head of business development


Head of business development

The Internet.Foundation (The IF)


SH Capital LLC

managing partner


Wanchain Foundation Limited

Head of strategic partnerships & cryptofinance

Shorewood Ventures


ACE Capital LLC

hedge fund analyst